— Kevin Plank, founder of Under Armor sportswear company
As a brand, teammate, leader and person . . .
- Show Consistency
- Be accountable in order to really be . .
- Responsible (Be response-able)
- Be straightforward
- Be present
“If you are still being a boss, you’re in danger. Be a leader. It’s safer.”
-Shala.
Social Impact Creative and Solar Artist
Feb. 11, 2019 AD
From his talk at Edelman Public Relations
What is the opportunity for your brand, though?
Recently caught this segment on Last Week Tonight with John Oliver. Definitely worth the watch if you are interested in the world of live entertainment or engagement marketing. Many of us who have crept back out since the seclusion of the pandemic have noticed the continued escalation of ticket prices and those dreaded fees!
“$472.15 to see Rage Against the Machine and Run the Jewels??!! I thought it was $75!”
If you’re a brand or XP agency that uses engagement marketing and understands what an activation is, there may be a great opportunity here. How can you address the current consumer need in the live entertainment space and capitalize on that disruption?
I will leave you with some inspiration: The free 2000 Napster tour featuring Cypress Hill and Limp Bizkit .
Am I giving away my age?
